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Discussion Questions for Week 5 Required Readings
See below the direct links to WEEK 5 readings.
The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention. Journal of Marketing Research.
1Please summarize the design and results of the two “Café Reward Program” studies.
2What new insights did the “Jaboom Music-Rating Incentive Program” study offer?
3What are the marketing and practical implications of this research?
Hot-cold empathy gaps and medical decision making. Health Psychology.
1Please list an example of the Hot-to-Cold Empathy Gaps.
2Please list an example of the Cold-to-Hot Empathy Gaps.
3Please list an example of the Interpersonal Empathy Gaps.
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