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This discussion is about “perceptual selection” and its associated concepts. Think back to your television viewing experiences in the recent past. Alternately, you can also choose (a) any form of advertising or promotion, including — but not limited to — billboards, other outdoor advertising, magazine advertising, digital etc. or (b) any product purchase situation. Identify different television commercial viewing (or other, see above) situations where you think you engaged in each of the following selective perception concepts: selective exposure, selective attention, perceptual defense, and perceptual blocking, and why you did so. Also, include a short response to the attachment Notes: (a) If you are unable to come up with personal examples of “defense” and “blocking”, think of hypothetical situations. (b) This is a discussion, you don’t need to define any of these terms!
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