How useful is the concept of ‘strategic choice’ in understanding the linkage between Air Canada’s competitive and HR strategies? –

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

W‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍hat am I required to do in this assignment? AIRLINE HOPES TO CUT COSTS, REGAIN MARKET SHARE Air Canada unveiled its long awaited discount carrier yesterday, but warned that customers shouldn’t expect fares to immediately be lower than those already offered by Air Canada. Steve Smith, president and chief executive officer of Zip Air Inc., said the new airline is being created to cut Air Canada’s costs – not to reduce fares. ‘Right now, the price is already low, particularly in this market,’ he said, adding that prices could fall over time as the new airline reduced expenses. Observers see the wholly owned subsidiary as a way for Air Canada to lower labour costs and win back market share it has lost in recent years to Calgary-based WestJet Airlines Ltd. Mr Smith said a new business model is emerging in the airline market – as it has in retailing – where lower-cost, no-frills service becomes the norm. He said the full-service model for short flights is ‘going the way of the dinosaur.’ Zip is aimed at meeting that challenge in the low end of the market, he said. Zip’s costs will be at least 20 per cent lower than those at Air Canada’s comparable mainline flights, in part because Zip’s employees will be making less money than their counterparts at Air Canada. Mr. Smith said wages will be competitive with Zip’s competitors in the low cost market. ‘For the employees, they have to understand that they will be working for zip,’ he joked. Pamela Sachs, president of Air Canada component of the Canadian Union of Public Employees, said the union will mount a legal challenge to Air Canada’s attempts to pay so called B-scale wages to Zip employees. ‘Air Canada gives zip by zap‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ping its employees. They are hurting the very people who have worked so hard for them and for so long,’ she said. ‘They are hurting the very people who have worked so hard for them and for so long …’ Other cost-cutting measures at Zip include offering snacks instead of meals, providing no in-flight entertainment and operating only one kind of plane. There will also be less room between seats – 32 inches or 33 inches – although the seats will still have more leg room than the smallest seats at WestJet. The reduction, along with the elimination of business-class seats, will allow Zip to add 17 seats to the 100 seats in the Boeing 737-200. (WestJet has 120 seats in its Boeing 737-200s). The company will operate independently of Air Canada, although it will buy maintenance services from its parent, as well as using the larger company’s pilots. Source: Bratton, J. and Gold, J., 2017. Human resource management. London: Palgrave Macmillan. Task(Max Marks:100) You are an HR consultant employed by a rival national airline to investigate Air Canada’s competitive and HR strategy. Using extensive literature review, prepare a written report on the following: – Evaluate the factors that enabled Air Canada’s senior management to adopt a strategic approach to HRM? – How useful is the concept of ‘strategic choice’ in understanding the linkage between Air Canada’s competitive and HR strategies? – What problems, do you envisage with Air Canada’s HR strategy Note: – It is permissible to make assumptions by adding to the scenario provided its essence is neither changed nor undermined in any way by what is added. – The students are encouraged to cite examples of successful ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍firms to support their arguments. note be in 2800 words

For This or a Similar Paper Click To Order Now

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.