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Prompt: How many times have you gone out and bought something specifically because of a TV commercial or magazine ad? Assuming that the number you’ve come up with is relatively small (especially in comparison to the sheer number of ads you confront every day), why then do corporations spend so much money on advertising? It doesn’t seem very cost-effective if, given the massive amount of advertising you’ve seen in your life, it has had relatively little effect on the commodities that you buy.
Exactly how does advertising work, then, if it doesn’t merely determine each time what you buy? If advertising doesn’t control you, then what does it do? Is this an argument for the persistence of the free and independent ‘self’ over the culturally determined ‘subject’: The self refuses to be subject to advertising’s ploys? Or does advertising subject you by telling you that you’re a self: “Listen to your guy; not some actor,” “Travel your own road,” “Obey your thirst,” “Just do it!” (The Theory Toolbox, 43).
Directions: Each week, you will be asked to participate in a short discussion based on the textbook readings. There will be a prompt, but it also serves as an opportunity to ask questions of your classmates for clarity. Attempting to translate ideas and explain to others is the highest level of comprehension! Minimum requirements: 1 post of 150 words and at least 2 responses to classmates (75 words min each). Your original post must include at least one citation (with page number) from the text(s) that week or a specific summary of the text with a specific page number. Your response must go beyond the agreement/praise of your peer, but instead further the discussion and analysis of the materials.
Refer to the book that is noted. (The THEORY Toolbox) some of the reading has been attached
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