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This is a continuous activity for part A, keep working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Site Design 3 marks
➢ Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide 43).
o Discuss possible suggestions to improve the site design.
2. Business software 2 marks
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
➢ Explain the different types of software used on the website to perform the current functionalities.
• What can be done to improve the software?
3. Payment and Security 3 marks
➢ What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
➢ What are the technologies used on the website to secure the online transactions?
➢ o What other technologies can be added? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
➢ Explain the current online, offline, and social media marketing strategies of the e-commerce business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
➢ Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide one competitor SWOT analysis with screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce business.
Guidelines for the assignment:
✓ The answer sheet must include the following:
• Cover page
✓ Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
✓ This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking.
✓ You are required to choose one current business from the list.
✓ Each website can be chosen by one group only.
✓ Use font Times New Roman, 12 font size
✓ Use 1.5 line spacing with adjust to all paragraphs (alignment).
✓ Use the footer function to insert page number.
✓ Ensure that you follow the APA style in your project and references.
✓ The minimum number of required references is 5 references using APA style.
✓ Your whole project report length should be between 1250 to 1600 words.
✓ You must check the spelling and grammar mistakes before submitting the assignment.
✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
✓ Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_B.docx
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