On August 3, 2022, Big 5 Sporting Goods reported $253.8 million in second-quarte

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

On August 3, 2022, Big 5 Sporting Goods reported $253.8 million in second-quarter revenue, a sharp decline from the $326 million reported the same period the year prior. The company reported Links to an external site.$8.9 million in net income, a fraction of the record $36.8 million it recorded in the second quarter of 2021. When compared to pre-pandemic second quarters, it was the company’s highest Q2 net income in history. Gross profit fell from $126.9 million in Q2FY2021 to $88.9 million. Same-store sales dropped 22.3% year-over-year but increased 3.9% from the second quarter of 2019. Big 5 currently operates 431 stores. During the fiscal year, the company plans to open three stores and close two stores, including one relocation. “In a challenging retail climate, we achieved earnings that were within our guidance range and higher than in any pre-pandemic second quarter, despite being softer than anticipated in the face of macroeconomic headwinds that accelerated over the course of the quarter,” Big 5 chairman, president, and CEO Steven G. Miller said. Big 5’s report follows the downward trend of other sporting goods retailers. In June, Academy Sports + Outdoors reported Links to an external site.$1.47 billion in first-quarter net sales, a 7.1% year-over-year decline. In May, Dick’s Sporting Goods reported Links to an external site.$2.7 billion in first-quarter revenue, falling from $2.92 billion in Q12021. Prompt for the essay: 1. Research and identify the potential causes that led the revenue decline for in-store sporting goods sales. 2. Refer the Product-Place Matrix (one particular cell) where is your break through point in terms of who you plan to target and through what channel(s) you will be able to convince this particular segment of consumers to buy in? 2. What are the market and/or environmental factors during the post-pandemic era you must consider to help boost the sales in 2023 with the product-place combination you propose and why do you have to put these factors in consideration? 3. To prove the feasibility of your proposal to work, you need to provide the evidences of delivering a sport product or to increase the product sales using the similar product-place combination you plan to use. The essay should demonstrate students’ ability to think critically about utilizing the concept of Product-Place Matrix, specifically to ensure effective and efficient delivery of sport products. The essay should clearly present a proposal to boost the viewership with a specific audience group or a segment of NFL viewers’ market. In this scenario the expected result of the product delivery is the increased viewership, so the place or distribution channel needs to be determined. The most important component of the content are the sufficient evidences to prove that the proposed plan for boosting the viewership will work. The essays will be evaluated for content, format, and writing quality. The essay format should include the following: a minimum of two double spaced pages with 1” margins on all sides; at least two references from other sources in addition to the textbook to support the responses to the prompts; and information that is not the student’s original work or thoughts must be cited in text and be included on the reference page that is excluded from the required two minimum pages of essay.

For This or a Similar Paper Click To Order Now

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.