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In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (Your choice)
What is the idea? (The visioning process)
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
Develop an e-commerce presence map.
Explain in detail the design of the system (business objectives, system functionality, information provided)
What types of these features can be annoying to customers? Provide pictures.
Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
Product and type of services.
➢ Where is the money?
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Ex: Display goods
Dynamic text and graphics catalog
What can be improved or added into the system design? Explain the current business e-commerce features 2 mark
Explain the business e-commerce process 2 marks
➢ What are the current website features?
What can you do to improve the current features on the website?
Explain in detail all the steps from the time user enters the website until the final user buys a product.
What can be improved in the process?
Guidelines for the assignment:
✓ The answer sheet must include the following:
AnswersMake sure to include the cover page with all information required.
This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
TWO mark will be deducted if there is no cover page
Your name_CRN_ECOM101_ Project_A.docx
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