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Use the K-W Vision dashboard, reports and data explorer screens to identify issues and opportunities for Blue in the U.S. market. Make decisions that support the Blue brand:
◦ Predict market demand and set production
◦ Set channel price
◦ Make formulation decisions
◦ Determine promotional spending decisions
◦ Communicate your strategy to your managers
The simulation begins in 2019. Make decisions for 4 years, ending in
2022. + Prepare a 2 – 4 page paper, 12-pt font, double-spaced. Include the decision history and in- come statement for the best iteration of the simulation.
https://hbsp.harvard.edu/import/1013373 I will give you the log in to run the simulation
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