INTRODUCTION AND AUDIENCE TARGETS part only This group project will involve you

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This group project will involve you working with a company(Lip esteem) on a real social media marketing strategy project.
Generally speaking, the project’s scope is to help a client develop a social media marketing strategy for their company/brand/product(s). The emphasis will be on identifying value-creating opportunities for using social media. You should expect to do at least some of the following as part of this project:
You are performing an analysis or audit of your client’s current marketing situation, particularly concerning their advertising/communications and existing social media initiatives. Focus on what they have done and identify some challenges you think could be overcome by using social media. Identify the best opportunities for using social media as part of your client’s marketing mix to help them achieve their overarching marketing and business goals. Develop clear objectives for a social media marketing strategy based on your audit.
You will be able to help the client prepare for their holiday social media campaigns that launch after Thanksgiving. This may consist of the following: Black Friday
Small Business Saturday
Cyber Monday
Giving Tuesday
Your next and final deliverable will provide your client with an entryway to the Metaverse. The Metaverse is a simulated digital environment that uses augmented reality (AR), virtual reality (VR), and blockchain, along with concepts from social media, to create spaces for rich user interaction mimicking the real world. We will work over two class sessions to prepare social media posts for the holiday season.
Other essential elements of the project include:
What is the theme and message to be communicated? Who are the targets? How will they be reached? What types of consumer-to-consumer social interactions will be relied on as part of this strategy? How will target consumers be encouraged to interact socially with other consumers to “spread the word”? What incentives will be offered?
What ideas do you have for campaigns as part of this strategy? How will performance be measured and evaluated?
The focus is mostly on analysis and strategy development. How often your team communicates with your client throughout the semester is largely your call. At a minimum, you must have three meetings (or conference calls) with your client:
Initial meeting. Schedule as soon as ASAP. Your primary goal for this meeting is to understand their marketing objectives. What challenges are they facing? Your secondary purpose for this meeting is to work out the project logistics with the client (e.g., when do you next meet, can you email them with questions, do they have any background materials for you, etc.). You are responsible for probing the client for details that will help you move forward. Before this meeting, you should have an internal team meeting to decide on the questions to ask and to brainstorm some ideas (that you may want to share with the client to get a feel for what they like vs. don’t like). Be well prepared for this first client meeting!
Midpoint meeting. You will update the client on your project approach and ideas so far. Your ideas should be sufficiently detailed so that the feedback you get is constructive. You should send something to the client a few days in advance so they have time to look over your presentation. Introduction & Audience Targets of the project
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