Marketing Yourself is an individual bonus assignment, designed to help you apply
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Marketing Yourself is an individual bonus assignment, designed to help you apply marketing to your own career development.
It is an in optional assignment.
Part of a marketing manager’s skill set is to market himself/herself. In fact, marketing yourself is a critical skill set for every manager across a company’s function.
Here is your assignment:
Develop an “elevator pitch” marketing yourself as a professional or entrepreneur.
Think about which 3 top skills you bring to the table and which achievements/examples you have for each of the three skills to back them up.
Your elevator pitch should have an overview of who you are and the 3 tops skills you bring to the table. Each skill should be supported by examples of what you have achieved. Bonus: provide a link to your LinkedIn profile. As a rule of thumb, your text should be able to be conveyed within 1 min.
Bonus: If you have a LinkedIn Profile, add your up-to-date LinkedIn profile when you upload your submission. If you don’t have a LinkedIn profile yet, consider creating it in time for the submission.
Format: Word submission.
Useful Template & Materials
Please check all the materials in Module Week 5 that will help you to make your elevator pitch and LinkedIn profile stand out.
Here is also a pitch example:
“Hi, my name is John.
I’m a marketing manager, in charge of running social media campaigns for our consumer products. Along with my seven years of professional experience, I am currently completing a Masters in Business Management.
Here are three things I can bring to the table.
• Deep understanding of engaging consumers across social media
o I successfully implemented organic and paid campaigns on Facebook, Instagram, Twitter, and TikTok, achieving over 80% of engagement
o One campaign for our new coffee product, increased website traffic by 50%, resulting in increased sales
• Project & team management skills
o I am trained in project management. My campaigns are successfully aligned with a network of colleagues across business units and offices.
o I was voted employee of the month by my colleagues in January
• Ability to apply technology in marketing
o I am constantly evaluating new technologies and platforms as marketing tools and channels to increase engagement with engaging content that drives bottom-line results
o I introduced TikTok as a new channel. As a result, we could make inroads into a new market segment, Gen Z, which we did not reach before.
I am confident that I can help help you reach new market segments with my skills and capabilities.
