Your goal is to create engaging blogs and develop a community around them. Your
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Your goal is to create engaging blogs and develop a community around
them. Your blogs must reflect your passion and deliver value to your
target customers. You must perceive your blog to be a “product” that you
are marketing/promoting to buyers (in this case, readers/subscribers)
to attract and attain them (that is, getting them to read your blog).
This would require you to adopt effective marketing/promoting strategies
to get the word out as well as produce a high quality blog that
delivers value to the targeted customers. You will be evaluated based on
the quality of your blogs, the approaches you adopted to engage with
readers/subscribers to promote your blog, and the written report.
To successfully complete this assignment you must write blogs on a topic that you are passionate about (e.g., technology, environmental issues, pets, travel, sports etc.). You must write a blog at frequent intervals (minimum 350 words) and generate interest in your blog (visitors/subscribers). Note: You must write 3 blogs.
Submit a 4 page report (excluding cover sheet, appendix, and
references) documenting your blogging experiences over the course of the
semester. You must also clearly describe the topic you selected and the
motivation for selecting that topic, identify the audience your blog
targeted (including their characteristics), strategies that you adopted
to grow your subscribers, and best practices recommendations. You must provide clear evidence
(proof) of the strategies you adopted to promote your blog and
readers/subscribers engagement with your blog in the appendix (e.g.,
screen shots of social media campaign, post on various message boards
etc.). Note: Include link to your blog in your report.
It should be single spaced, 12 font Times Roman
