What implications do you believe any of the applicant’s cultural differences
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For this assignment, you will
apply decision-making to the process of international human resource
management as you determine which of the four final applicants to hire
into a global executive position. You are a member of the
management committee of a MNE that conducts business in 23 countries.
While your company’s headquarters is located in the Netherlands, your
regional offices are located fairly evenly throughout the four
hemispheres. Primary markets have been in the European Union and North
America; the strongest emerging market is the Pacific Rim. Company
executives would like to develop what they see as a powerful potential
market in the Middle East. Sales in all areas except the Pacific Rim
have shown slow growth over the past two years.
At present, your company is
seeking to restructure and revitalize its worldwide marketing efforts.
To accomplish this, you have determined that you need to hire a key
marketing person to introduce fresh ideas and a new perspective. There
is no one currently in your company who is qualified to do this, and so
you have decided to look outside. The job title is “Vice
President for Global Marketing”; an annual salary of $250,000-$300,000,
plus elaborate benefits, an unlimited expense account, a car, and the
use of the corporate jet. The person you hire will be based at the
company’s headquarters in the Netherlands and will travel frequently.
A lengthy search has turned up
four people with good potential. It is now up to you to decide whom to
hire. Although all the applicants have expressed a sincere interest in
the position, it is possible that they may change their minds once the
job is offered. Therefore, you must rank them in order of preference so
that if your first choice declines the position, you can go on to the
second, and so on.
First, read the biographies of
each applicant. As you are doing this, rank each of them from 1 to 4,
with 1 being your first choice, and explain your reasons for their
ranking. For your essay this week, respond to the following questions using the decisions you have made with your rankings. The first section of your paper should be an overview of your rankings and reasons for your decisions.
Did
your decision include any culturally based biases you may have—for
example, feelings, personality traits, or politics in your rankings?
Did
you make any observations that you feel would have been fully
acceptable in your own culture, but were not accepted in other cultures?
If so, explain.
What
implications do you believe any of the applicant’s cultural differences
would have in business dealings? In what countries or cultures? What expatriate adjustments for the candidate need to be considered? How will the company handle these? Explain the decision-making process you used to make your decisions. Park L.
Park L. is currently senior
vice president for marketing at a major South Korean high-technology
firm. You have been told by the head of your Seoul office that his
reputation as an expert in international marketing is outstanding. The
market share of his company’s products has consistently increased since
he joined the company just over 15 years ago. His company’s market share
is now well ahead of that of competing producers in the Pacific Rim.
Park graduated from the
University of Seoul and has worked his way up through the ranks. He does
not have a graduate degree. In addition to his native tongue, Park is
able to carry on a reasonably fluent conversation in English and has
minimal working knowledge of German and French.
Saya K.
Saya K. is a woman living in
Malaysia. She began her teaching career while finishing her DBA
(Doctorate in Business Administration) at the Harvard Business School
and published her first book on international marketing ten months after
graduation. Her doctoral dissertation was based on the international
marketing of pharmaceuticals, but she has also done research and
published on other areas of international marketing.
Two months after the
publication of her book, Saya went to work in the international
marketing department of a Fortune 500 company, where she stayed for the
next ten years. She returned to teaching when Maura University offered
her a full professorship with tenure, and she has been there since that
time. In addition, she has an active consulting practice throughout
Southeast Asia. In addition to fluency in Malay, English, and Japanese,
Saya speaks and writes German and Spanish and can converse in Mandarin.
Peter V.
Peter had worked in a key
position in the international marketing division of a US Fortune 100
company until the company pulled out of his country South Africa eight
months ago. Peter has a long list of accomplishments and is widely
recognized as outstanding in his field. Peter has a Ph.D. in computer
science from a leading South African university and an MBA from Purdue’s
Krannert School of Business. Peter speaks and reads English, Dutch,
Afrikaans, and Swahili and can converse in German.
Joe P.
Joe is currently job hunting.
His former job as head of marketing for a single-product,
high-technology firm—highly specialized workstations for sophisticated
artificial intelligence applications—ended when the company was bought
out by Texas Instruments. Joe has both his undergraduate
and MBA degrees from Stanford University. In addition, he was a Rhodes
Scholar and won a Fulbright scholarship, which he used to support
himself while he undertook a two-year research project on the marketing
of high-technology equipment to Third World countries. In addition to
his native English, Joe has a minimal command of French—which he admits
he hasn’t used since his college days.
Your well-written paper should meet the following requirements:
Be
6-8 pages in length, which does not include the title page, abstract,
or required reference page, which is never a part of the content minimum
requirements.
Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
Support
your submission with course material concepts, principles, and theories
from the textbook and at least two scholarly, peer-reviewed journal
articles.
