Marketing : 7.1 Learning Outcomes: Outline the different methods of se

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Marketing :

7.1 Learning Outcomes:
Outline the different methods of segmenting a market.
Describe how firms determine whether a segment is attractive and therefore worth pursuing.
7.2 Action Required:
Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv
Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education,
Digital Version: ISBN13: 978-1-260-71743-3.
Video Link: Watch the following video link-
McDonald’s: Segmentation, Targeting, and Positioning-

7.3Test your Knowledge (Question):
Discussion Question #1: What is the primary segmentation method used by
McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?
7.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 6: Interactive learning Discussion)


2.1 Learning Outcomes:
Describe the differences between strategy formulation and strategy implementation.
List the components of the strategic management process.
Discuss the role of the HRM function in strategy formulation.
Describe the linkages between HRM and strategy formulation
Discuss the more popular typologies of generic strategies and the various HRM practices associated with each.
Describe the different HRM issues and practices associated with various directional strategies.
2.2 Action Required:
“The Human resources must face new challenges every now and then and it is certain that in this challenging environment issues will never cease to emerge. It is therefore of the utmost importance that properly devised Human Resource techniques shall be applied and practiced to coup with these challenges.”
2.3 Test your Knowledge (Question)
What Human Resource challenges do the organizations face today?
2.4 Instructions
Answer the question in test your knowledge section in not more than 150 words of your own.
Post your answer in the discussion board using the discussion link below (Week2:Interactive learning Discussion)

4.1 Learning Outcomes:
Discuss how to align a company’s strategic direction with its human resource planning.
Determine the labor demand for workers in various job categories.
Discuss the advantages and disadvantages of various ways of eliminating a labor surplus and avoiding a labor shortage.
Describe the various recruitment policies that organizations adopt to make job vacancies more attractive.
List the various sources from which job applicants can be drawn, their relative advantages and disadvantages, and the methods for evaluating them.
Explain the recruiter’s role in the recruitment process, the limits the recruiter faces, and the opportunities available.
4.2 Action Required:

See the video above and answer the question that follow
4.3 Test your Knowledge (Question):
How to deal with the gender-based roles in organizations around the world?
4.4 Instructions
Answer the question in test your knowledge section.
Post your answer in the discussion board using the discussion link below (Week4:Interactive learning Discussion

5.1 Learning Outcomes:
Establish the basic scientific properties of personnel selection methods, including reliability, validity, and generalizability.
Discuss how the characteristics of a job, organization, or applicant affect the utility of any test.
Describe the government’s role in personnel selection decisions, particularly in areas of constitutional law, federal laws, executive orders, and judicial precedent.
List common methods used in selecting human resources.
Describe the degree to which each of the common methods used in selecting human resources meets the demands of reliability, validity, generalizability, utility, and legality.
5.2 Action Required:
In the organization where you work or take an example of your choice to answer the question given below.
5.3 Test your Knowledge (Question):
Describe some common methods used in selecting human resources in the organization where you work. Try to compare these with other organization.
5.4 Instructions:
Answer the question in test your knowledge section.
Post your answer in the discussion board using the discussion link below (Week5:Interactive learning Discussion)

Dear students
The following is a revision Discussion board activity in which you are invited to:
– ask 2 questions about any of the course content.
– answer any 2 questions of your classmates.
The activity is graded up to 6 marks.
The dedline is on Wednesday 15/02/2023 at 11:59 p.m.
Please do not miss the deadlin

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