Business and IT : Critical Thinking Assignment -3 Module 07: Growing the Busine
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Business and IT : Critical Thinking Assignment -3
Module 07: Growing the Business with Search, Semantic, and Recommendation Technologies
Leveraging Search Technologies
Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
What type of search engine technology is the company using?
Discuss the benefits the company is gaining from using that technology.
What sort of metrics does the company use to measure the success of the utilized search engine technology?
What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
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Your well-written paper should meet the following requirements:
Be 5 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
Make sure you clearly delineate each section of your answer so it can be matched with the relevant question.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check prior to submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check – Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.
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The assignment must include an introduction, and in the introduction should include:
The assignment must include a Conclusion
The assignment must include at least 4 strong, scholarly references in addition to course book.
Course book must be used for this assignment.
Please make sure to provide examples to explain points ..etc
Includes a purpose statement
Mentions the upcoming sections
Explains why this paper is important to the audience.
The Course book is
Pollard, C., Turban, E., & Wood, G. (2018). Information technology for management:
On-demand strategies for performance, growth, and sustainability (11th ed.). John Wiley & Sons, Inc. ISBN: 978-1118890790; eBook ASIN: B07F7R7L6K
Make sure to cite your statements and in-text citation using APA
Please find out the attachments
Please Use APA 7th edition,
Please attach copy of all references you use
