Please keep in mind that copy and paste is plagiarism. Please make sure to write
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Please keep in mind that copy and paste is plagiarism. Please make sure to write your answers in your own words. Make sure to include in-text citations if you use information from other sources.
A Word About Plagiarism
You must document all of your source material. If you take any text from somebody else, you must make it clear the text is being quoted and where the text comes from. You must also cite any sources from which you obtain numbers, ideas, or other material.
please rewrite into your own words
please include in-text citations on throughout your paper
please include works cited page
Case Study # Harvard Business Review: Atera NYC (A): Turbulent Times in the Kitchen
Students are required to purchase a Harvard Business School case study titled: Atera NYC (A): Turbulent Times in the Kitchen . The purchase price for this case is $4.25. There are two steps to securing a copy of the case:
Step 1: Create an account at Harvard Business School Publishing. Please visit the Harvard Business School publishing site to set up an account: Harvard Business School Publishing – Home
Step 2: Log-in again and follow this link to secure the case:
https://hbsp.harvard.edu/import/977707
Atera NYC (A): Turbulent Times in the Kitchen
The link provides access to a course pack titled “Food & Beverage Strategies & Logistics.” The case study is located within this coursepack. You will be prompted to download a PDF of the case once you have purchased it. Contact Harvard Business School Publishing directly if you have technical difficulties.
The purpose for this assignment is to allow you the opportunity to apply key concepts from the course. These include application of Porter’s five forces model and completion of a SWOT analysis. The assignment is based on a foodservice case study identified by your faculty member. Once you have read the case study, read the article titled: Guidelines for applying Porter’s five forces framework: A set of industry analysis templates. This article will provide insights on how to apply Porter’s five forces to the case. Review your notes about SWOT analysis from readings in your text. Carefully review the guidelines listed below and then begin the writing process.
Must Read
Please go to Harvard Business School Publishing (see above for more information) to purchase the case study for your strategic case study (term project).
Minimum requirement is to write at least 2,000 words on this paper (not including a cover page, questions, references, etc.). The minimum word count requirements can help students better elaborate on ideas.
Keep in mind that no more than 5 direct quotations allowed on this assignment.
If you are using information from other source(s), please make sure to paraphrase and include in-text citations.
Please make sure to write section by section and answer all questions.
Please submit on Word document only (do not submit on PDF)
12 Point Font –Times Roman
Double space
1 Inch margins –top, bottom, left, right
No spelling nor grammatical errors
MLA format –all in text citations and referencespage
Must include Title page
Must include Works Cited page
The assignment includes four sections:
1) Introduction (minimum of 300 words not including questions, references, etc.)
What is your paper about? Explain the paper (not the case)
2) Background analysis (minimum of 500 words not including questions, references, etc.)
Does the organization have a vision and mission? If yes, please describe each?
(when answering this question use data provided directly from the organization website not a secondary source)
Who is the organization’s target market?
What is the organizational structure? Who is in charge?
What is the organization’s foodservice market segment?
Who are the organizations competitors? What companies occupy the organizations strategic group? Where does the organization fit within its competitive group?
What is the organizations market niche (what differentiates it from the others in its competitive group)?
3) Application of decision support tools (SWOT and Five Forces) (minimum of 600 words not including questions, references, etc.)
What are the organizations Strengths, Weaknesses, Opportunities, Threats? (Please complete and submit a SWOT analysis with narrative explaining your findings – include a SWOT table populated with data from your analysis)
Apply Porter’s Five Forces to the case. (Please complete and submit a Five Forces analysis with narrative explaining your findings, rate each force – include a five forces table populated with data from your analysis)
4) Final recommendations and problem solving (minimum of 600 words not including questions, references, etc.)
List at least three specific recommendations for strengthening the company. Be sure to support your recommendations with evidence from your analysis. In other words – use the findings from your SWOT and Five Forces to inform the recommendations you make.
This is the Rubric:
