Please provide an answer that is 100% original and do not copy the answer to thi
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Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this.
Overview: For Milestone One, you will submit a draft of your introduction. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction. THE PRODUCT I HAVE INCLUDED TO FOCUS ON IS ADDING A BIRTHING CENTER SUITE AT MASSACHUSETTS GENERAL HOSPITAL!!!!
Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Specifically, the following critical elements must be addressed:
I. Introduction
Provide a detailed profile of your selected organization. What type of organization is it? (Massachusetts general hospital) What is its mission and vision, its service area andlocations, and its major products and services? (the mission and vision of Massachusetts general hospital)
Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? Whatare the current issues with the product or service? Why is a marketing initiative needed? (Birthing center adding to Massachusetts General hospital)
Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specificexamples of your primary and secondary customers, as well as their needs, wants, and preferences.
Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specificexamples of how each is or is not relevant.
Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specificexamples of factors that drive demand for your product or service. Guidelines for Submission: Your draft must be submitted as a 2.5 – 3 Full Pages Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format.
Requirements: 2.5 – 3 Full Pages Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages | .doc file
Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this.
Please be sure to include an introduction paragraph with a clear thesis statement in the last sentence of the introduction paragraph and a conclusion paragraph
Please be sure to carefully follow the instructions
No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool
Please be sure to include at least one in-text citation in each body paragraph
Please be sure to use credible or scholarly sources
