Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates
This week we will look at the ethical obligations of businesses in the context of contemporary social issues.
Consider the context of Pride. Pride is the global celebration of LGBTQA+ people and identity politics. LGBTQA+ is usually defined as Lesbian, Gay, Bisexual, Trans, Queer, and Asexual. The + signifies that the movement is not limited to people who identify themselves using these terms. In addition to this sociopolitical statement, Pride has also become big business for nonprofit and for-profit companies alike. In recent years, companies ranging from MAC Cosmetics to Target to Alaska Airlines (and countless others across all business sectors) have launched campaigns to support Pride celebrations and market their products and services. This week, we will discuss the ethical implications of participation in these campaigns.
How are we to judge whether a company’s latching onto Pride events to boost their own public image and profits is ethical or not? In addition to marketing Pride-themed products and services, many companies will pay to have a float or group march in the parades. One parade organizer said, “It wasn’t sponsored by Target, it was sponsored by the people, and that’s really what Pride is all about. Now we see lots of brands have made a calculated decision to align themselves with our cause. It’s a cheap shot to slap a rainbow on merchandise, to build the flashiest corporate-sponsored float in the parade, simply because you know you will profit from the event.” As this example illustrates, some Pride supporters and organizers feel that businesses who have historically ignored the LGBTQA+ community are now trying to cash in on the politics of struggles of LGBTQA+ people.
On the other hand, businesses also make the case for support and equality. In one example, Wells Fargo provided $50 million of support to roughly 60 Pride celebrations nationwide. “We just see it as the right thing to do,” said Kali Caldwell, senior communications consultant at Wells Fargo. The corporate sponsorship of Pride events and the increase in Pride-related merchandise in stores help promote visibility of LGBTQA+ people and the sociopolitical causes of the community.”
For purposes of this discussion, assume one of the following roles and tell us how you would approach participating in a Pride event:
Owner of a gay bar
CEO of a major tech company
Soft drink marketer
Employee in an insurance office
Your real job
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.