Part1) Construct and organize a collegiate-level paper with the two parts listed
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Part1)
Construct and organize a collegiate-level paper with the two parts listed below. Use a title page to start the paper and include a total word count (for both parts) on the title page (Ex: Word count: 1,048). Write a minimum of 1000 words for this assignment. The 1,000 words includes the answers to the 10 questions AND part 2. So, part 1 and part 2 are included in the total word count. The word count does NOT include the questions in part 1, only the answers. Word count reporting must be correct, or the paper receives deductions. The paper should be in Times New Roman, 12 pt. font. Respond to ten (10) questions. Include the questions in your assignment, but do not count the words in the questions in your word count.Example:
1) 2-20 Why is it difficult to place a product in a consumer’s evoked set after the person has already
rejected that product? What strategies might a marketer use to accomplish this goal?
Answer: Write your answer here.
2) 5-2 Does the size of a package influence how much of the contents we eat? Provide an example.
Answer: Write your answer here.
3) Etc.
The ten questions here:
1)2-21 Technology has the potential to make our lives easier
as it reduces the amount of clutter we need to work
through to access the information on the Internet that
really interests us. However, perhaps intelligent agents
that make recommendations based only on what we
and others like us have chosen in the past limit us, in
that they reduce the chance that we will stumble on
something (e.g., a book on a topic we’ve never heard
of or a music group that’s different from the style we
usually listen to) through serendipity. Will the proliferation of “shopping bots” make our lives too predictable by only giving us more of the same? If so, is this a
problem?
2)2-20 Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?
3)1-16 Critics of targeted marketing strategies argue that this
practice is discriminatory and unfair, especially if such
a strategy encourages a group of people to buy a product that may be injurious to them or that they cannot
afford. For example, community leaders in largely
minority neighborhoods have staged protests against
billboards promoting beer or cigarettes in these areas.
However, the Association of National Advertisers argues that banning targeted marketing constitutes censorship and thus is a violation of the First Amendment.
What are your views regarding this issue?
4)1-13 Name some products or services that your social group
uses a lot. State whether you agree or disagree with the
notion that these products help to form group bonds.
Support your argument with examples from your listing of products that your group uses.
5)3-25 For many, Disney is a sacred place. Do you agree? Why
or why not?
6)3-30 “Christmas has become simply another opportunity to exchange gifts and stimulate the economy.” Do you agree? Why or why not?
7)3-34 Is advertising an art or a craft? Which should it be?
8)5-13 Many studies have shown that our sensory detection abilities decline as we grow older. Discuss the implications of the absolute threshold for marketers who want to appeal to the elderly.
9)5-14 Assuming that some forms of subliminal persuasion may have the desired effect of influencing consumers, do you think the use of these techniques is ethical? Explain your answer.
10)8-35 Discuss some conditions that would cause you to advise a marketer to use a comparative advertising strategy.
Part 2
What is your financial goal for yourself 5 years from now? Where do you want to be? Describe what your
financial situation looks like that year. Investments, real-estate, debt, supporting others, liquid assets,
income amount, spending (what is money spent on? Travel? Family? Education? A Business? Investing?
Saving? Retirement Accounts?), and philanthropy should all be considered. Address each.
Then, write another section using the same information as the 5-year goal, but address where you are
financially twenty (20) years from now. What is your vision for yourself, financially, in twenty years?
