This project consists of choosing a pair of countries and gathering information

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This project consists of choosing a pair of countries and gathering information about those countries.
The provided outline below lists a host of issues that may influence your decision to do business in a country or not. Some outline items will be applicable to some countries, some to others. It is up to you to decide how important a factor is in your decision at this time. For example, a couple of years ago politics might not have been a big problem for investing in Venezuela — now it’s a real issue for American investors. Use the outline as a guide as your write a narrative description for each of the projects. Simply filling in the outline will not fulfill the requirements for each project. What I am looking for is more of an informational brief, with references in APA style.
Country pair for project: Germany–Vietnam
1. Introduction (general information about the country)
2. General economic environment
a. Current trends and statistics (GNP, per capita income, income distribution)
b. Do you consider the environment positive or negative? What information informs this opinion?
c. What is the country’s international economic position?
3. Political environment
a. What type is the current government? Is it stable? Is it vulnerable?
b. What is the government’s attitude toward private business?
c. What political forces are active in the country (strikes, regional antagonisms, terrorist groups, war, etc.)? How might this affect doi ng business there?
4. Regulatory environment
a. Does the government have policies that favor local firms?
b. What requirements or limits exist for the use of different media by advertisers?
c. Does the government impose restrictions on advertising content?
d. Do certain products (tobacco, alcohol) have rules for advertising?
e. Does the government restrict the use of foreign advertising materials?
f. What effects do regulations have on the use of different forms of sales promotion and IMC materials?
5. Socio-cultural environment
a. Language
b. Religion
c. Social stratification
d. Who are the main opinion leaders?
e. Educational system
f. Does the culture have any unique art or aesthetic preferences (national icons, artistry, traditions)?
g. What are the most important sub-cultures (youth, ethnic minorities, etc.)?
6. Business and agency environment
a. What is the nature and intensity of competition in the country?
b. Does advertising have a long history in the country? Is it acceptable?
c. Describe the best known ad agencies. Is there an advertising association?
d. Describe the best known PR agencies. Is there a national public relations association?
7. Media availability
a. What are the strengths and weaknesses of the major media in the country (TV, radio, newspaper, magazine, online)?
b. Are any media unavailable to advertisers?
c. Does the country have any unique advertising opportunities?
d. Media costs
8. Market and audience information
a. Are media audited? Are statistics available?
b. What is the level of market research in the country? Can you find sources for research?
c. Is the government a source of information for markets and audiences?

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