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TOPIC: Direct to Consumer (D2C) E-Commerce
We’re witnessing a move to the world of direct-to-consumer businesses. The word on everyone’s lips in the world of consumer entrepreneurship is direct to the consumer. These kinds of businesses have changed the way customers spend their money and forced traditional players to rethink their business models and practices social media and off-the-shelf
e-commerce tools mean it’s easier to start a business than ever
before and this has given rise to a whole bunch of companies that
design markets sell and ship their products themselves by bypassing middlemen but building a DTC business is no easy feat, and so in this research discussion.
Do you think the same concept is applicable here in the USA?
Which one of the three strategies do you find more pertinent? Why?
Given that the pure-online and the multi-touch-point strategy are mutually exclusive, in what manner do you think they can be combined into direct sales via a digital platform with a platform strategy? Explain!
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