Step 1: Review the APA basic outline format

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Step 1: Review the APA basic outline format and an example of its use
Note that your business plan outline will need to…
-Show the hierarchical relationship or logical ordering of information, using the APA basic outline format.
-Be formatted according to APA guidelines, double-spaced, in Times New Roman 12-point font, with one-inch margins on each side.
-Include proper citations of references and quotes. All sources used must be included in the Reference section (see step 5).
Step 2: Create an outline of your business plan starting with the idea from the attached business proposal and references. A total of 6 scholarly references must be used, and 10 total references.
The outline will be a set of sections/headings (and sub-headings) that identify the important elements of the business plan to launch a Yankee Candle Store in Las Palmas, Gran Canaria, Spain.
Note that you will also provide supporting detail in Step 3.
-Executive summary
A one-page summary of your whole plan, typically written after the rest of the plan is completed.
-Company descriiption
Including the basic business model that the Yankee Candle Store will use as well as a business vision and mission statement.
Also include the organizational structure of the business and why your chosen structure will support operations in a foreign country.
Market analysis
The rationale for choosing the target market includes estimated market size as well as the target markets within in Las Palmas, Spain.
Also include a competitive analysis of your industry to address competitors’ strengths and weaknesses.
Also include an analysis of cultural, legal, and political factors that will impact your launch.
An explanation of what you will sell (scented candles & accessories) and the most important features of the products.
The rationale for your product choice.
While an actual launch would include a more extensive explanation, you are only required to briefly cover the product for this assignment.
-Marketing plan
The product launch strategy includes competitive strategy, entry decisions, and intended mode of entry.
A comparison of the differences and similarities between your domestic market and launch market and how the differences support or challenge your strategy.
How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy.
Discuss any cultural implications associated with your marketing plan.
-Logistics and operations plan
Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers including where your product will be manufactured.
Identify some of the differences between domestic and global logistics and supply chain management issues that will impact your project.
-Financial plan
Financial management considerations include Spanish policies, and economic considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations (unemployment, disposable income, etc.).
-Cash Flow Statement (to be created in a spreadsheet and pasted into Final Business Plan Outline)
Itemize your expected expenses and income over an initial 5-year launch period. Create your own numbers but ensure they are realistic.
-Write a Conclusion that summarizes your plan and seeks approval from management to move forward.
Step 3: Populate your outline with supporting details
Per the Step 1 example, your outline should be more than just heading and sub-headings; it should include supporting detail.
For each sub-heading, you should provide at least two supporting details (points).
Complete sentences are acceptable but not required. No paragraphs

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