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In your assignment, please address the following:
• What does your Indigo report mean to you?
• Discuss the behaviors, motivators, and skills of the report that matters the most to you
• How can the report guide you through your professional endeavors and career? Refer to
at least one peer reviewed journal article and discuss what the article says regarding
the association of such assessment reports and professional endeavors and career. .
• Based on your Indigo report, create a brief individual development plan as a small
business owner – assume you will start a small business in Canada in the near future.
Please respond to the following based on the Indigo report:
o Industry of your interest and discuss why
o Describe your business (about the business you would like to start) and discuss the
marketing mix in detail:
o Product or Service
o Distribution, and
o Identify competitors of your business and how your business will stand out (unique
selling propositions) in the competition
o Next three months, you will be working with an assigned small business client for
this course. Learn about that business and the industry, and considering your Indigo
report, discuss how you’d add value to the client’s business.
• Once you complete the Indigo assessment, take a screenshot of the completion page
and attach that in the appendix section at the end of your assignment.
• Your assignment will be graded based on the elements mentioned above in the
instructions as well as criteria such as the quality of interpretation and analysis of the
Indigo report, quality and readability of your paper, grammar and punctuation,
following the assignment instructions, etc.
• Use headings and sub-heads (if needed) throughout the paper so that it’s easier for me
to follow your points.
• Use Times New Roman, 12-font, double-spaced.
• Do not exceed 15 pages excluding the title page, references page, and appendix. Write
your name, ID, course title, and section in the title page.
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