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Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed transactions. Explain why companies use marketing channels and discuss the functions these channels perform.
Your response must be in APA format where appropriate. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 7 references for your response to this particular question. Reminder: APA format required. Respond in 2100-2450 content words, not including title page, abstract, or references. Include 7 scholarly references in your paper.
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