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READ/WATCH How CommunityToks create safe spaces for authentic connection, creativity and joy
https://www.tiktok.com/business/en-US/blog/communitytoks-authentic-connection-creativity-joy (Links to an external site.)
TikTok, a popular and rapidly growing, social media, video-sharing app was released in late 2016, but did not begin rising in popularity in the United States until 2018. A popular feature on TikTok that is key to its algorithm is the app’s ability to provide users with highly curated content specific to their interests. This video highlights the communities that exist on TikTok that cater to an extremely wide array of interests including everything from TikTok’s on how to clean your house (cleaning TikTok), to video gaming and farming specific TikTok’s. Engage in the activities below to learn more about how brands are using the TikTok app and its features to engage with consumers.
Discuss how brands are infiltrating or joining the conversation in the communities you identified. What are the brands saying? How are they using their brand to engage this community? Is their brand relevant to the community already or have they identified a clever way to make their brand relevant to the community and their conversations?
The supplementary articles linked below provide some insight into the types of brands engaging on TikTok and some examples of how they’re engaging users.
https://www.tiktok.com/business/en-US/blog/communitytoks-authentic-connection-creativity-joy(Links to an external site.)
https://blog.hubspot.com/marketing/brands-on-tiktok#:~:text=TikTok%20ads%20are%20a%20relatively,branded%20hashtags%20and%20video%20effects(Links to an external site
https://adage.com/article/digital-marketing-ad-tech-news/how-brands-are-using-tiktok-find-super-fan-content-creators/2369706(Links to an external site.)
https://www.forbes.com/sites/forbesagencycouncil/2021/07/26/how-brands-can-leverage-tiktok/?sh=299f86553b9d(Links to an external site.)
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