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Please use 12-point Times New Roman font. Single-space the text, double-spacing between paragraphs. Students should generally avoid the use of direct quotations in the case memos and “I” and “you” should be avoided. Please make appropriate use of section and subsection headings, as appropriate. It should be easy for your reader to follow your logic.
Case Study on Macy’s
Case study memos should discuss:
Background of company/organization
Overview of central issue(s)
Strategic recommendations (these must be thoroughly justified by case information)
The memo should stand on its own and reflect an advanced understanding of the case and strategic management concepts. A senior business executive having not read the case should be provided with enough contextual information in the memo to understand and evaluate the recommendations provided.
I have attached an example and a format example below.
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