Consumer motivation, personality, customer satisfaction, and commitment. chapte
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Consumer motivation, personality, customer satisfaction, and commitment.
chapters 8-10, Mothersbaugh et al. (2020, p.378)
Mothersbaugh, D. L., Kleiser, S. B., & Hawkins, D. I. (2021). Consumer Behavior: Building Marketing Strategy
first paragraph in a new topic should begin with a definition of the topic – then explain how your company uses that topic/concept.
Remaining with the same company as in last week’s assignment, incorporate the concepts from this week’s readings, chapters 8-10, Mothersbaugh et al. (2020, p.378) to your company ‘WALMART”.
The objective of this assignment is to realize the importance of product positioning, brand equity, and the effect of Maslow’s theory on the consumer’s needs and wants. To be aware of the perception of the company in consumer circles, is it highly regarded – or considered a poor brand? How is the product – or service – positioned in the market? Finally, to understand the role of Maslow’s theory in relation to its effect on consumer behavior – and emotions.
The nature of Perception
Exposure
Attention
Marketing Strategy
Brand name and Logo
Learning, Memory, and Product Positioning
Nature of Learning and Memory
Short-Term, long-term Memory
Learning Under High and Low Involvement
Cognitive Learning
Learning, Memory, and Retrieval
Brand Image and Product Positioning
Brand Image
Product Positioning
Brand Equity and Brand Leverage
The Nature of Motivation
Maslow’s Hierarchy of Needs
Motivation Theory and Marketing Strategy
Emotion
CONSUMER INSIGHT 10-1, When Consumers Wait Until the Last Minute to Buy (Mothersbaugh et al. ,2020), p. 378). Respond to question 1
Format: APA, Font: Times New Roman Size 12, paper length, 3-4 pages. The cover page and the reference page are additional pages and should not be included in the page count.
It is expected that papers are written in the third person, contain the proper terminology as used in the text, are spelling and grammatically correct – with a high level of clarity, and are referenced appropriately. Refrain from pasting in excerpts from the textbook as this will diminish your grade and could be considered plagiarism – resulting in a failing grade.
Format: APA,
Font: Times New Roman Size 12, paper length, 3-4 pages. The cover page and the reference page are additional pages and should not be included in the page count.
