CASE PREVIEW: The Alphabet (f/k/a Google) case gives us the opportunity to exami

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CASE PREVIEW: The Alphabet (f/k/a Google) case gives us the opportunity to examine the company’s progression from a simple search engine to a much more complicated company. We will look at a few of Alphabet’s acquisitions, and then some of Google’s internal expansion efforts. We will discuss the strategic rationales for these moves, and also consider the strategy implementation issues associated with diversification.
INSTRUCTIONS: 2 page essay, Double spaced, 12-point font, Times New Roman, and answer ALL questions in essay format. ABSOLUTELY NO outside sources other than the ones provided that I have attached for you. ABSOLUTELY NO googling and incorporating any additional outside research into this 2 page essay, ONLY the provided file attachments ay be used in answering the questions in this essay. No plagiarism. Essay should reflect business writing style. …… FOUR (4) questions total to be answered within the 2 page case essay. FIRST, read ALL of the files I have provided, which is ALL of the Chapter 10 snapshots AND ALL of the Chapter 11 snapshots, in order to understand the class topics and frameworks that MUST be applied into the 2 page case write-up answer all FOUR (4) of the questions in regards to the case “Alphabet Eyes Case”. The “Alphabet Eyes Case” is attached as well as ALL of the Chapter 10 AND Chapter 11 snapshots. Please read the Alphabet Eyes Case in its entirety, as well as both Chapter 10 AND Chapter 11, so that you can then apply all of the frameworks / topics / information mentioned in BOTH chapters into answering the FOUR (4) questions about the Alphabet Eyes Case. Please provide examples from BOTH the Chapter 10 & 11 frameworks, as well as examples or facts mentioned in the Alphabet Eyes Case. MUST answer ALL FOUR (4) questions provided below……4 QUESTIONS for the Alphabet Eyes Case: 1) What is Google/Alphabet’s core business? How did it get started? How did it grow? 2) Evaluate Google’s acquisitions of YouTube and DoubleClick. Why did Google acquire these firms? 3) Evaluate Google’s nontraditional business units. Why did Google invest in these businesses? 4) Why did Google create Alphabet? How did this change the management of the company’s search-related businesses? How did this change the management of the company’s non-search-related businesses?

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