More and more corporations are utilizing social media to improve their engagemen
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More and more corporations are utilizing social media to improve their engagement with both internal and external stakeholders (e.g., staff, customers, and potential customers).
Discuss the ways you have seen businesses internally & externally use social media. Are there attempts effective, why or why not ?
Discuss the metrics an organization should use to determine if their social media presence is successful ?
For Your Success
Social media and related technologies are increasingly important to businesses wishing to gain a competitive advantage. Social media is an essential part of the marketing strategy for many businesses, but it also has many other uses. Consider your own use of social media. How much involves interacting with businesses and brands?
Learning Outcomes
Differentiate among Web 2.0 technologies.
Identify ways that Web 2.0 technologies facilitate global communication in business.
Articulate how social technology tools provide value to businesses.
Articulate the benefits and challenges that social media presents to an organization.
Recommend a social technology strategy.
Readings
Required:
Chapter 7 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
Tripathi, A., Bagga, T., Sharma, S., & Kumar Vishnoi, S. (2021). Big data-driven marketing enabled business performance: A conceptual framework of information, strategy and customer lifetime value. 2021 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence), 315–320.
Alaoui, I. E., & Gahi, Y. (2019). The impact of big data quality on sentiment analysis approaches. Procedia Computer Science, 160, 803–810.
Recommended:
Chapter 7 PowerPoint slides Chapter 7 PowerPoint slides – Alternative Formats
