At the end of each chapter in the textbook there is a case study. Select any two
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At the end of each chapter in the textbook there is a case study. Select any two (2) case studies from any of the chapters listed below from the textbook. First write a reflection about what you read in the case study and then address at least one of the questions listed at the end of the case study. So, a reflection AND answering at least one question for each of the two case studies selected. The entire assignment requires 300 words (150 words each for each of your 2 case studies – as an example you will write 150 words on 1 topic; reflection and question, Honda’s Asimo for example, and then 150 words on a second topic; reflection and question,
UNICEF for example, to total 300 words for Case Study Response Assignment #1), excluding name, etc. in the word count. Use single spacing, Times New Roman, 12 pt. font, one-inch margins, and indicate the total word count at the TOP of your document (Ex: Word count: 344).
There is the link for book
11th Edition Consumer Behavior Book Solomon.pdf
➢ Chapter 1 – Honda’s Asimo
➢ Chapter 4 – UNICEF Wages Guerrilla Warfare
➢ Chapter 5 – The Brave New World of Subway Advertising
➢ Chapter 6 – Do Avatars Dream About Virtual Sheep?
➢ Chapter 7 – Is Beauty More than Skin Deep?
➢ Chapter 10 – Riding the Plus-Size Wave
