Use single-spacing to respond to the questions. Write your question, write the a
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Use single-spacing to respond to the questions. Write your question, write the answer, then space
once before the next question & answer set. Write a minimum of 500 words for this assignment. Your response to each question should be a minimum of 50 words. Include your word count total at the TOP of the document. (Ex: Word Count: 584). Do not include the written-out questions in the word count or anything in the document other than the answers for the total word count. Incorrect word count statements receive deductions.
Need to read Chpter 1 and Chapter 2.if you need help with that book just let me know and I can help
11th Edition Consumer Behavior Book Solomon
1-1 Provide a definition of consumer behavior
1-8 What is popular culture, and how does this concept relate to marketing and consumer behavior?
1-10 What is the difference between C2C and B2C e-commerce?
1-11 Name two different disciplines that study consumer behavior. How would their approaches to the same issue differ?
2-5 Name two ways in which a consumer problem arises
2-6 Give an example of the sunk-cost fallacy.
2-9 List three types of perceived risk, and give an example of each
2-12 What is an example of an exemplar product
2-2 List the steps in the model of cognitive decision making.
2-13 List three product attributes that consumers use
as product quality signals and provide an example
of each.
