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Hello,
Please do a presentation as per given guidelines
You are tasked with developing a marketing plan, including specific recommendations for launching or re-launching a service or product, to pitch to the CEO of your selected company. Your budget is $250,000.
Identify a product/service: Choose a product, service, or brand in need of marketing support (i.e., it hasn’t yet launched, is underperforming, or has the capacity to increase market share). You do not need to have inside knowledge of this business, but you need to do research to understand the industry and company.
Develop a marketing plan
Your plan should follow an established format for marketing plans, Use the marketing plan format uploaded on Canvas in the Final Presentation Module as guidance for which questions you need to answer to develop a plan. It should include all of these points
Company Overview and Situation Analysis (SWOT Analysis)
Specific Marketing Objective: What is the opportunity/Focus on specific market segment/target audience(s)
Target Groups
Marketing Strategy & Tactics: How will you roll out the Marketing Communications (this includes creative ideas about the campaign)
Measurement – how will you measure the impact
Budget: $250,000 for 1 year – explain how you will use it
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