However, since your goal is to have a minimum of ten (10) overall sources for your final marketing plan, sources utilized for this week should be different than those in the week 2 and week 3 assignments.
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This is part three of the Marketing Plan. Please read the instructions below and utilize the assignments from the previous parts of the marketing plan to help. Please be original.
Instructions
The three parts of the overall marketing plan that will be completed this week are Market Research, Demographics, and Competing Forms of Entertainment. Please thoroughly addresses the following components.
Please provide as much market research and demographic/psychographic information as possible on the Charles Town, WV area. Possible items for inclusion could be:Age breakdown of area residents
Population data
The marital status of area residents
Educational information on area residents (e.g. high school graduates, college graduates, etc.)
Religion breakdown of area residents
Geographic location (e.g. city population versus suburbs)
Gender breakdown
Racial composition
Political views
Unemployment rate
Languages spoken
Income data
Average disposable income
Interest in sports
Competing forms of entertainment are also important to consider. This will vary from city to city and regionally, but could include:Local college, high school, or professional sports teams
Events brought in by the local Chamber of Commerce to stimulate economic development
Theaters, concerts, etc.
City, county or state fairs
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV. Please be sure to review the “PowerPoint Presentation Do’s and Don’ts” document that’s attached. Remember, the PowerPoint must be in bullet format and must include a notes section. The notes section should be a summary of the bullet points in your presentation, such that if you were unable to make the presentation, someone else could make the presentation for you by reading what you’ve written in the notes section. You do not need to include your Week 2 or Week 3 assignments with this portion of your marketing plan.
Remember, you will be handing this to the president and board of trustees for review. Be sure to carefully proof your work. Please include a title slide that includes your name and the assignment topic, as well as a reference slide at the end of your PowerPoint presentation which includes a minimum of three (3) scholarly sources. However, since your goal is to have a minimum of ten (10) overall sources for your final marketing plan, sources utilized for this week should be different than those in the Week 2 and Week 3 assignments. Don’t forget that every source should be correctly cited throughout your presentation on the appropriate slide.
Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).
